Celebrate 10 years of milk_shake incredible milk!
To celebrate 10 incredible years with 12 amazing benefits, we’ve partnered with artist Cecilia Castelli to create a whole new look for one of our...
the best shampoos for taking care of your hair color
After you step out of the salon with a fresh new cut and color, you want it to last...right? Once you’ve spent time and money...
Introducing the perfect simple haircare routine
Wouldn’t it be great to have an easy to use, whenever you wanted, regardless of your hair type cre routine? That’s exactly why we created...
What is Hair Lamination? The Latest in Shiny Hair Care
Lamination services are the hottest thing to happen to hair since the flat iron. In 2019, brow lamination burst onto the scene giving the beauty-obsessed...
Thinning Hair Causes and Treatments
Have you started noticing more than a few extra hairs in your brush or comb lately? Hair loss can be really scary. While it is...
3 Different Blonde Looks For Your Next Hair Makeover
If there is anyone who knows a thing or two about the cold it’s our neighbors to the north. This is especially true for Chelsea...
Are sulfates and silicones really bad for your hair?
The world of beauty product ingredients is a lot like Hollywood—not all press is good press. Sulfates, silicones and sodium have all gotten a bad...
5 reasons why you need a leave-in conditioner
If there is one hair care product that you should never be without, it’s a good leave-in conditioner. This versatile, multi-benefit product delivers much-needed benefits...
everything you need to know about our new liquid hair mask
There’s never been a product quite like insta.lotion. This incredible hair mask is super easy to use and delivers multiple benefits— just about instantly. It’s...
Fall hair color trends that can be worn all year
There’s something about the changing seasons that makes many of us want to change up our look. Fall hair color trends have become a thing...
You can help make sure no child goes to bed hungry
Imagine if you woke up tomorrow and lost your job. How would you take care of your home? Provide for your family? If the economic...
Which hair services do you need to see a pro for?
Let us start this conversation by saying as a professional haircare brand we ALWAYS recommend you see a licensed salon professional to care for your...
