curl power!
care & styling products that LOVE curly hair
A versatile product range that caters to hair of all textures. From cleansing to styling, every product in the Curl Passion family has been thoughtfully crafted with curly hair in mind.
Perfect for:
/ Wavy hair
/ Curly hair
/ Very Curly Hair
/ Coily hair
cleanse, condition, style:
Each curl passion product has been formulated to give definition and shape to curls and waves.
cleansing & conditioning
Extra gentle, hydrating formulas create the perfect conditions for curls that your clients will love. With two different conditioning options, clients can choose the level of hydration the fits their specific curl needs.
/ Shampoo: Paraben & SLES free for soft, weightless curls
/ Conditioner: Paraben free mid-weight conditioner that hydrate without weighing curls down
/ Mask: Paraben free deep, nourishing mask for extra thirsty curls
/ Leave-in: A lightweight, paraben free, no-rinse conditioning spray for extra hydration
create a care routine that your curls will LOVE
- Normal hair: Shampoo + Conditioner
- Dry hair: Shampoo + Conditioner + leave-in
- Very Dry/Damaged hair: Shampoo + Mask + Leave-in
style for days
Finding the products that curls love best is no small task. With five high-powered stylers to layer in endless combinations you can help your clients fall back in love with their curls.
/ Primer: Paraben free. Creates the perfect foundation for lasting style
/ Defining gel: Paraben Free. A lightweight gel that creates definition without feeling sticky.
/ Enhancing fluid: An ultralightweight, paraben free gel-cream that gives shine and definition.
/ Curl perfectionist: Paraben Free. A high hold cream that supports curl pattern and banishes frizz.
/ Curl shaper: Paraben free styling fluid for enhancing curl shape and definition.
create a look that caters to every curl
- Natural & Soft: Leave-in + fluid
- Volume & Bounce: Primer + Shaper
- Define & Control: Perfectionist+ Defining Gel
identify your curl type
type 2a
type 2b
type 2c
type 3a
type 3b
type 3c
thoughtful key ingredients
An oil complex from plants from the Amazon rainforest contributes to the performance of our milk_shake® curl passion products, enveloping the hair and helping to keep hair elastic as well as repairing damage.
Our signature ingredients milk proteins and fruit extracts - blueberry, apple lemon- complete the formulas to improve the hair's structure and appearance.
pracaxi oil
babassu oil
