targeted solutions for truly incredible hair
SHOP THE COLLECTIONan incredible start... and finish
A new collection to super-charge any daily hair care routine by adding strength, protection, softness, and shine from scalp to ends. Infused with the nourishing and strengthening properties of milk proteins, fruit extracts, and precious oils, these luxurious, lightweight products leave hair and scalp looking and feeling better than ever.
the incredible collection
incredible milk: a proven fan-favorite, this leave-in spray makes hair softer, increases shine, prevents split ends and more!
incredible oil: a powerful blend of oils that illuminates, protects, and strengthens hair. Absorbs quickly and gives a radiant finish.
incredible serum: a fast-absorbing serum that provides a foundation for healthy hair, at the source. Ideal for hair that is weak or brittle with an added boost of shine.
incredible milk
An intensive spray-mask that delivers deep nourishment.
Unique, lightweight treatment spray delivers 12 nourishing and protecting benefits for instantly softer, stronger and shinier hair. No waiting, no rinsing - instant incredible results.
- Ideal for all hair types, including color-treated.
NEW! Incredible Oil
A powerful blend of oils illuminates, protects and strengthens the hair.
A powerful blend of oils help illuminate and strengthen hair to promote softer, shinier hair while protecting color. Can be used before or after styling depending on desired results.
- Ideal for dull hair in need of softening and shine.
NEW! Incredible Serum
A fast-acting serum that provides a foundation for healthy hair, at the source.
incredible serum acts quickly to provide a foundation for healthy hair at the source by fortifying hair follicles and promoting an ideal scalp environment. This magical serum absorbs quickly and cleanly, leaving your scalp in its best possible condition. Infused with caffeine to promote an ideal scalp environment and hyaluronic acid for intense hydration.
- Ideal for hair that is brittle and needs strengthening with added shine.
what's inside
Our sweet and indulgent signature cupcake scent is infused into each incredible product.
Powerful Ingredients
At the heart of the incredible collection is the power of our signature ingredients.